Seth Godin for $1.00 or Less
October 18, 2008 by CBO · Leave a Comment
As always, Seth Godin has hit another home-run! His new book Tribes tells us how to lead our organizations.
Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change–in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just be bosses. In Tribes, he explains how.
Seth has a Squidoo lens that lists 86 (so far) reader-submitted ways to build Tribes, and they are so right-on! The lens is called Tribe Building Tactics.
Seth says: By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline.
Now his book Tribes is available as an iTunes download for less than a buck, or from Audible for free, other than your name and email address. The links are also available here on Seth’s blog.
I’m downloading my copy now!
If you’d prefer a hard-copy of Tribes, you can get it here.
Scott Kelby is Number One in our Book
July 14, 2008 by CBO · Leave a Comment

FOR THE FOURTH YEAR in a row, Scott Kelby is the Top-Selling U.S. Computer Book Author, according to Neilsen BookScan data!
Scott wrote six books in 2007, and they’re all top-sellers. His Peachpit titles include the number one iPod book, The iPod Book: Doing Cool Stuff with the iPod and the iTunes Music Store, Fourth Edition; the number one digital photography book, The Digital Photography Book; and the number one Photoshop Lightroom book, The Adobe Photoshop Lightroom Book for Digital Photographers.
The Adobe Photoshop CS3 Book for Digital Photographers was recently honored with a Hot One Award from Professional Photographer magazine, and was the #4 pick among Amazon customers for 2007 computer and Internet books. The iPhone Book was also honored by Amazon editors as their best computer book of the year. Scott says » » »
Seth Godin - Internet Marketing Guru and Creator of Squidoo
July 14, 2008 by CBO · Leave a Comment
FOR THOSE OF YOU who don’t know Seth Godin, he is an Internet marketing guru, writer, speaker, and the creator of Squidoo.
What is Squidoo? It’s an outrageously popular website that lets you create a “lens” (basically a web page) about whatever you are an expert in.
Think you’re not an expert on anything? Think again. Seth says that everyone is an expert on something. Read his free eBook - Everyone Is An Expert - and find the expert in you!
Squidoo has Google-type ads on it, and you can earn the money generated from the ads. You can have 100% of the revenue, or you can give all or part to the charity of your choice. And if you have a website, a Squidoo lens will most likely generate a ton of traffic to it. More Seth » » »
Laurence Moroney on Silverlight
July 14, 2008 by CBO · Leave a Comment
LAURENCE MORONEY IS THE AUTHOR of several books on .NET and Web services, as well as several dozen articles that span the technology realm. He believes strongly that good interoperability is the key to open standards and open source working efficiently and effectively, and that this interop should begin at the human level. This makes him a keen enthusiast of the Visual MainWin for J2EE product, because it allows developers to work together more effectively to deliver systems that operate on diverse platforms.
We asked Laurence Moroney to tell us a bit about Microsoft’s new Silverlight technology: Laurence says » » »

