|Connecting to Customers|
Chapter 1: Internet Solutions: A Needs Analysis
Few would disagree that the Internet has been one of the major catalysts of the late twentieth and early twenty-first centuries. New modes of communication have opened up new opportunities, methods for business, ways of connecting suppliers and customers, and ways to increase the ability to personalize communications and information depending on customer needs. This dramatic revolution is sparking customer awareness that they do not have to be bound to a single online business—that any business anywhere can provide them with the goods and services they need.
Sample Chapter: Doing Business in a Permeable World
The permeable organization taps into the speed, potential for collaboration, and organic scalability of the network economy. Designed to let customers directly interact with the company to tailor offerings for individual needs, all business activities and company strategies are transparent in the permeable organization.
|Inside Cisco : The Real Story of Sustained M&A Growth|
Sample Chapter: So What's the Big Deal?
Within the networking and communications industry, Cisco Systems is the 800-pound gorilla to beat. This is not a new company although people sometimes think of it as such. On the contrary, this company has been around since 1984 when two Stanford University employees decided that this newfound networking technology they had just implemented for Stanford needed wider exposure.
|Managing E-Business Projects|
The e-business market is constantly changing. Its continued maturity is primarily related to companies finding new ways of using Internet technology and the growth in the capabilities and functionality of Internet applications. In the near term, the e-business market will continue to go through the "cleansing" phase, where companies with poor business models, management teams, and market positions will cease to exist and close operations.
|Managing E-Business Projects|
The development of an e-business project management discipline has been one of the bright spots throughout these changes. E-business project management is important, because it provides project managers with the skills and knowledge to effectively manage the implementation of an e-business technology, while at the same time advancing the profession forward.
|Strategies for E-Business Success : MIT Sloan Management Review|
Sample Chapter: The Past and Future of Competitive Advantage
Competitive advantage is a concept that often inspires in strategists a form of idol worship--a desire to imitate the strategies that make the most successful companies successful. It is interesting, however, that strategists have viewed precisely opposite factors to be sources of competitive advantage at different points in the histories of a number of industries.
|The Search For Meaning Online |
Everyone's An Expert About Something
THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less. This is a book about focus and meaning.
|The Technology Edge|
Preview: Tactical and Strategic IT
This book is about a main challenge of our time: how to turn rigid businesses into smart, agile, and resilient organizations that can deliver more value to customers.
|The Virtual Handshake|
Chapter 3 - Face-to-Face Versus Virtual Communications
By age 30, you have likely spent roughly 130,000 hours in face-to-face interaction. Now consider a typical businesswoman. She has been using e-mail perhaps ten years and the Internet approximately five. The average Internet user is only online approximately 11.1 hours a week. Her entire experience with virtual interaction is probably not even 5,000 hours.
|Web Advertising and Marketing by Design|
Chapter 9: A Storefront with a Catalog
Online commerce has caught the attention of traditional retailers, catalogers, and a new category of businessperson called an online-only merchant. This chapter is a step-by-step introduction to online-only digital sales with micropayment technology.
|Web Business Bootcamp : Hands-On Internet Lessons for Managers, Entrepreneurs and Professionals|
Chapter 1: Welcome to the Land of the Free
Before you spend a penny on e-commerce, you should become familiar with what's available for free and for very low cost. Take advantage of these offers to experiment and learn how businesses can operate in this environment. And, as soon as possible, begin interacting with your target audience.